GIFTED BRAND COLLABORATION · LIFESTYLE CONTENT
The Oodie Cosy meets gaming.
Colourful Care Bears nostalgia, cosy comfort and a little gaming personality. For The Oodie’s Care Bears collection, I created social-first imagery and video to capture the fun of styling these pieces at home.
THE COLLABORATION
Comfort with character.
The campaign
Working with The Oodie’s Care Bears collection through Rocket Comms, I created lifestyle content featuring cosy Care Bears sleepwear. The theme was all about relaxing at home and sharing playful, comforting moments.
My creative involvement
I planned and photographed the garments in styled product and personal shots, pairing the designs with gaming accessories and Care Bears collectibles. I also created a short-form video and published content to Instagram, TikTok and YouTube.
Gifted product collaboration. Original campaign content and photography by KateFearGaming.
01 / ORIGINAL VIDEO
The cosy edit.
Care Bears comfort, with a little gaming personality.
THE OODIE × CARE BEARS
Cosy content, made for scrolling.
An original short-form video showcasing the Care Bears collection, paired with styled product photography and a playful gaming twist.
02 / PRODUCT PHOTOGRAPHY
A closer look at the collection.
Six original photographs from the collaboration. Browse the images right here without pop-ups or leaving the page.
A cosy gaming moment
Bringing the Care Bears designs into my everyday gaming setup.
01 / 06EXPLORE MORE CAMPAIGNS
More than a logo.
See the creativity behind more of my gaming and lifestyle brand collaborations.
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