GIFTED COLLABORATION · COLLECTIBLES & CONTENT
Sad Baby × Care Bears A little mystery. A lot of character.
Bright packaging, nostalgic Care Bears charm and the excitement of a mystery reveal. For the Sad Baby × Care Bears blind-box launch, I shared a playful short-form unboxing featuring these collectible characters.
THE COLLABORATION
A surprise worth sharing.
The campaign
For the launch of the Sad Baby × Care Bears blind-box collection from Starbox, I took part in a gifted creator campaign coordinated through Rocket Comms. The concept brought together two things that work brilliantly on social media: familiar characters and the surprise of discovering which collectible is inside.
My creative contribution
I created a vertical unboxing and reveal video, using colourful Care Bears styling, a conversational presentation and an on-camera look at the mystery figures. The finished content was shared as an Instagram Reel, with campaign imagery and moments from the video showcased here.
Gifted product collaboration. This is a creator portfolio recap, not the campaign brief or private correspondence.
01 / ORIGINAL VIDEO
The big reveal.
A little curiosity, a little nostalgia and one mystery box at a time.
STARBOX × SAD BABY × CARE BEARS
One box. So many possibilities.
An original creator video featuring the blind-box packaging, character collection and hands-on unboxing, ending with the reveal.
Watch the original Instagram Reel
02 / CREATOR CONTENT
The little details.
Original campaign image and four stills from the video. Browse them inline without a pop-up or new tab.
Care Bears creative
The original campaign image, with its existing blurred foreground preserved.
01 / 05MORE COLLABORATION STORIES
Creativity worth sharing.
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