For the ÆRTHLINGS Kickstarter campaign, I created a two-part short-form content series spotlighting the mystery figs, their scan-to-play connection and the colourful in-game experience that followed.
Rocket CommsKickstarter campaignVertical video contentGiveaway support
This creator partnership introduced the ÆRTHLINGS Kickstarter through short-form video. The brief called for an introductory piece explaining the brand and campaign, followed by a second piece once the HATCHER rewards and updated game features were available.
My creative contribution
I created two vertical videos: one focused on the mystery fig unboxing and scan-to-play concept, and a follow-up piece that leaned into the family-friendly gameplay experience. The content was shared on Instagram, with the videos also suitable for TikTok and YouTube audiences.
Extra campaign support
Alongside the video content, I also supported the launch with an Instagram stories giveaway and a static giveaway post for my community.
Gifted collaboration / creator rewards. This page is a portfolio recap based on the finished content and public campaign deliverables.
01 / CAMPAIGN VIDEOS
Two pieces of the story.
One video introduced the Kickstarter and scan-to-play concept; the follow-up shifted focus to the game world, characters and kid-friendly appeal.
INSTAGRAM REEL · KICKSTARTER INTRO
Meet the mystery fig
An introduction to ÆRTHLINGS as a brand and game concept, combining the physical figure packaging with the colourful app experience and hatching reveal.
A second creator video showcasing the game experience, character reveals and accessible, kid-friendly presentation once the follow-up content window opened.
